You have a video idea that you want to be brought to life. You have a few options available to you. First, you can hire a person with a little bit of experience in video production and hope for the best. You could buy the camera equipment and maybe a simple video editing program for the computer and do the job yourself. Alternatively, you could hire a professional video production company to get the job done right.
In the world of entertainment or business (yes, television is business), the quality of the video that you produce is as important, if not more so, than the idea that inspired you to create the video in the first place. Whether you have an idea for a movie or your company requires training videos, the general concept of quality is the same.
However, this Corporate Video Production Isn’t That Important
Many business executives tend to gloss over the importance of video production. They think that if the video is for training purposes or to inspire their mission statement or instill their values into their employees, then it doesn’t have to require the same kind of investment that a national commercial might. This is where they miss the mark and why so many company training videos fail to do their job.
The job of any training video, for example, is to help employees understand the goals of the company better and learn how to accomplish their tasks more efficiently or safely. Most employees sit down to watch these corporate videos with the mindset that at least they get a break from the everyday doldrums of their office work. Change that mentality.
When you are putting any effort and investment into a training video, you have a specific purpose in mind for that video. That’s the bottom line. You want to reach your employees, plain and simple. So how do you contact them if they are not going to be that interested in it in the first place? By creating a video that captivates their attention from the beginning.
Video Production is About Turning Eyes to the Screen
Some of the most compelling movies of all timeshare one common trait: they are filmed and produced in such a way as to evoke emotion from the outset. With any video production, your goal needs to be reaching your audience by appealing to their sense of sight and sound, and then their emotions. No, you’re not going to get your employees to cry or feel powerful emotions. At least, you better not. However, it would help if you had them to pay attention. Otherwise, that video is a waste of time and money.
When you have a professional video production company in your corner, then you will have the best tools at your disposal to get the job done right. Maybe what your employees need to hear is a bit dull or dry, and there’s nothing you can do to spice it up. That doesn’t mean that you have to use a single camera shot focused on a solitary speaker droning on about the importance of this video. You have other options, such as multiple camera angles and movement. By merely changing the background scenery, alternating between several different cameras, and having a motion on the screen, you create a visual sense that draws attention to it.
There are hundreds of small things that can be done to help bring your video production to life, and sometimes you can do this in the house, all on your own, but what about editing and post-production? What about putting the audio tracks in the right place and tying it all together in a professional manner? If you don’t have the experience to do this, if your employees have never done this before, then no amount of great angles or incredible scenery is going to matter in the end; you’ll still have a training video that doesn’t make an impact.
Make a Difference with Your youtube promotion
Let Creswick Creative help you bring your video production to the upper echelon of its potential and make an impact on your target audience. Whether that audience is a family sitting at home watching TV and they see your commercial or it’s your employees who need to get the message you’re trying to convey, the professionals at Creswick Creative have the experience to get the job done right.
Video production is vital in this competitive world, and when you have the right team on your side, you will be a winner every time.